Autobiographical memories that define self-concept are often configured in self-narratives that take place through social interactions or take the form of literary genres. Providing interactive and narrative spaces, Facebook as a social network site not only serves to elicit and inscribe memories, but also changes the relationships between narrators and their interactive others. Via multiple case studies, this paper focuses on the topic of parent-child memories, investigating how multiple others, including proximate/significant other, subject Other, coaxer, addressee, and imagined and real audience, are involved in personal narrative memories on Facebook. This research finds that the interviewees tend to fit in with the common culture of Facebook and script their posts about parent-child lives as happy short stories. The coaxers in the cases are the narrators themselves, who want to record precious memories or adapt to life situations. Against various subject Others, the interviewees construct the narrated “I”s. The feedback mechanisms of Facebook allow the interviewees to perceive audiences’ responses, thus enhancing their motivations for posting and sharing memories. Playing collaborative coaxers, the audiences act as the agents of social accountability, affecting the interviewees’ narrative strategies and their methods of selecting and organizing memories. Comparing with the usual imagined and real audiences, the addressees’ perspectives and responses are more influential. Self-censorships based on others’ gaze are related to self-gaze. Owing to its interactive mechanisms and observable cultural patterns, Facebook accommodates the interplays between others’ gaze and self-gaze implicated in the continuous micro-memory narratives on the platform.
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