The stickiness intention of group-buying websites: The integration of the commitment–trust theory and e-commerce success model

Wei Tsong Wang, Yi Shun Wang, En Ru Liu

研究成果: Article同行評審

229 引文 斯高帕斯(Scopus)

摘要

The success of consumer-to-business (C2B) group-buying websites (GBWs) relies heavily on consumers’ relationships with the GBWs, a topic not yet adequately investigated in the existing literature. In addition, there is a transition from the technical and/or transactional views in e-commerce studies to a relational view. However, such studies have focused on business-to-consumer contexts. By integrating the e-commerce success model and commitment–trust theory, we developed a model of GBW stickiness, which is examined using data collected from 280 GBW users. The results indicated that relationship commitment, trust, and satisfaction were key determinants of stickiness intention. Theoretical and practical implications are also discussed.

原文English
頁(從 - 到)625-642
頁數18
期刊Information and Management
53
發行號5
DOIs
出版狀態Published - 2016 7月 1

All Science Journal Classification (ASJC) codes

  • 管理資訊系統
  • 資訊系統
  • 資訊系統與管理

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