The Yale model of green message sharing and environmental consciousness on social media platforms

Social Sciences

• acceptance 3%
• assistance 4%
• communication 5%
• corporate social responsibility 6%
• costs 3%
• credibility 20%
• education 1%
• environmental consciousness 100%
• government policy 5%
• internet community 5%
• methodology 2%
• networking 14%
• opinion leader 7%
• persuasion 5%
• present 3%
• questionnaire 2%
• recipient 32%
• scenario 8%
• social media 53%

Engineering & Materials Science

• Analysis of variance (ANOVA) 17%
• Communication 16%
• Costs 6%
• Education 14%
• Scanning electron microscopy 13%