TY - JOUR
T1 - Tourism recovery strategy against COVID-19 pandemic
AU - Yeh, Shih Shuo
N1 - Publisher Copyright:
© 2020 Informa UK Limited, trading as Taylor & Francis Group.
PY - 2021
Y1 - 2021
N2 - Travel is requisite for tourism activity, therefore, any factor that hinders traveling may have a profound impact on the tourism industry. This includes pandemics such as COVID-19. Therefore, it is important to have well thought out tourism crisis and disaster management (TCDM) to mitigate the impact and help with post-crisis recovery. This study uses a qualitative research method to examine the TCDM during the current crisis. Interviews were conducted and transcribed. The text-based data was analyzed using SPSS modeler 14.1 and results were discussed. The result indicates that open communication is a key to successfully combat pandemic and government-sponsored loans are crucial to the survival of tourism industry. Future research directions are also proposed.
AB - Travel is requisite for tourism activity, therefore, any factor that hinders traveling may have a profound impact on the tourism industry. This includes pandemics such as COVID-19. Therefore, it is important to have well thought out tourism crisis and disaster management (TCDM) to mitigate the impact and help with post-crisis recovery. This study uses a qualitative research method to examine the TCDM during the current crisis. Interviews were conducted and transcribed. The text-based data was analyzed using SPSS modeler 14.1 and results were discussed. The result indicates that open communication is a key to successfully combat pandemic and government-sponsored loans are crucial to the survival of tourism industry. Future research directions are also proposed.
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U2 - 10.1080/02508281.2020.1805933
DO - 10.1080/02508281.2020.1805933
M3 - Article
AN - SCOPUS:85089746665
SN - 0250-8281
VL - 46
SP - 188
EP - 194
JO - Tourism Recreation Research
JF - Tourism Recreation Research
IS - 2
ER -