Trust and privacy in electronic commerce

Jeng-Chung Chen, Yang Il Park

研究成果: Conference contribution

5 引文 斯高帕斯(Scopus)

摘要

Trust and privacy have been widely recognized as important issues in the field of Electronic Commerce. This study proposes a research model with trust and privacy as two endogenous variables along with other exogenous variables like independent self-construal, interdependent self-construal, technological knowledge, and Website quality, that are expected to effect Internet consumers' trust level and privacy concerns.

原文English
主出版物標題Proceedings - 2004 IEEE International Conference on e-Technology, e-Commerce and e-Service, EEE 2004
編輯S.T. Yuan, J. Liu
頁面117-120
頁數4
出版狀態Published - 2004 九月 24
事件Proceedings - 2004 IEEE International Conference on e-Technology, e-Commerce and e-Service, EEE 2004 - Taipei, Taiwan
持續時間: 2004 三月 282004 三月 31

出版系列

名字Proceedings - 2004 IEEE International Conference on e-Technology, e-Commerce and e-Service, EEE 2004

Other

OtherProceedings - 2004 IEEE International Conference on e-Technology, e-Commerce and e-Service, EEE 2004
國家Taiwan
城市Taipei
期間04-03-2804-03-31

    指紋

All Science Journal Classification (ASJC) codes

  • Engineering(all)

引用此

Chen, J-C., & Park, Y. I. (2004). Trust and privacy in electronic commerce. 於 S. T. Yuan, & J. Liu (編輯), Proceedings - 2004 IEEE International Conference on e-Technology, e-Commerce and e-Service, EEE 2004 (頁 117-120). (Proceedings - 2004 IEEE International Conference on e-Technology, e-Commerce and e-Service, EEE 2004).