TY - GEN
T1 - Trust and privacy in electronic commerce
AU - Chen, Jeng Chung V.
AU - Park, Yang Il
PY - 2004
Y1 - 2004
N2 - Trust and privacy have been widely recognized as important issues in the field of Electronic Commerce. This study proposes a research model with trust and privacy as two endogenous variables along with other exogenous variables like independent self-construal, interdependent self-construal, technological knowledge, and Website quality, that are expected to effect Internet consumers' trust level and privacy concerns.
AB - Trust and privacy have been widely recognized as important issues in the field of Electronic Commerce. This study proposes a research model with trust and privacy as two endogenous variables along with other exogenous variables like independent self-construal, interdependent self-construal, technological knowledge, and Website quality, that are expected to effect Internet consumers' trust level and privacy concerns.
UR - http://www.scopus.com/inward/record.url?scp=4544320094&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=4544320094&partnerID=8YFLogxK
U2 - 10.1109/eee.2004.1287297
DO - 10.1109/eee.2004.1287297
M3 - Conference contribution
AN - SCOPUS:4544320094
SN - 0769520731
SN - 9780769520735
T3 - Proceedings - 2004 IEEE International Conference on e-Technology, e-Commerce and e-Service, EEE 2004
SP - 117
EP - 120
BT - Proceedings - 2004 IEEE International Conference on e-Technology, e-Commerce and e-Service, EEE 2004
PB - IEEE Computer Society
T2 - Proceedings - 2004 IEEE International Conference on e-Technology, e-Commerce and e-Service, EEE 2004
Y2 - 28 March 2004 through 31 March 2004
ER -