TY - JOUR
T1 - User acceptance of computer-mediated communication
T2 - The SkypeOut case
AU - Liao, Chun Hsiung
AU - Tsou, Chun Wang
N1 - Funding Information:
The first author appreciates the financial support of the National Science Council in Taiwan (NSC 96-2415-H-006-001-SS2). The authors would like to thank the anonymous referees of Expert Systems with Applications for their constructive reports and very useful suggestions. Responsibility for any remaining errors is that of the authors.
Copyright:
Copyright 2018 Elsevier B.V., All rights reserved.
PY - 2009/4
Y1 - 2009/4
N2 - The objective of this study aims to examine two influential factors, user's perception of playfulness and quality that are incorporated into technology acceptance model (TAM) of the usage of SkypeOut. A total of 211 SkypeOut users collected via SkypeFind engine, were tested using structural equation model (SEM) based on TAM model. The findings indicated that perceived quality is positively related to perceived ease of use, and perceived ease of use is positively related to perceived usefulness and perceived playfulness. Also, perceived playfulness has a positive influence on attitude. Therefore, SkypeOut needs to be provided with more reliable and entertaining ways of communicating, which are, at the same time, easily accessible and convenient to use.
AB - The objective of this study aims to examine two influential factors, user's perception of playfulness and quality that are incorporated into technology acceptance model (TAM) of the usage of SkypeOut. A total of 211 SkypeOut users collected via SkypeFind engine, were tested using structural equation model (SEM) based on TAM model. The findings indicated that perceived quality is positively related to perceived ease of use, and perceived ease of use is positively related to perceived usefulness and perceived playfulness. Also, perceived playfulness has a positive influence on attitude. Therefore, SkypeOut needs to be provided with more reliable and entertaining ways of communicating, which are, at the same time, easily accessible and convenient to use.
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U2 - 10.1016/j.eswa.2008.05.015
DO - 10.1016/j.eswa.2008.05.015
M3 - Article
AN - SCOPUS:58349092537
SN - 0957-4174
VL - 36
SP - 4595
EP - 4603
JO - Expert Systems With Applications
JF - Expert Systems With Applications
IS - 3 PART 1
ER -