The aim of this study explores whether color perception is reinforced by the immersive experience created by virtual reality technology. In an environment that emphasizes vision, the feelings of immersion stimulate people's emotions due to changes in color. Most of the digital content is now produced without systematic color matching principles for immersive sensation planning. This study will create an immersive environment through the implementation of virtual reality technology to understand the relationship between color and emotion. In the stage of implementation, a film will be created. The content of the film are sequence of images with neutral emotions that change color during continuous playback. In the detection of participants' emotions, data collection is mainly carried out for changes in EEG. The main observed values include Alpha, Beta and Gamma, which are then converted into psychological feelings. In the experimental procedure, the same image will be given different colors as an element of the operational variable to understand the emotional changes of the participants. In the results of the study, participants did show different mood swings due to changes in color. Especially in an immersive environment, emotions are strengthened. The research finds that visual perception occupies an important proportion in an immersive environment, but it is not fully summed up. We provide a concept that explores color semantics as an important visual design in an immersive environment.