What drives post adoption behavior in virtual traffic community: The role of utilitarian and hedonic values

Trang Nguyen, Jengchung Victor Chen

研究成果: Paper同行評審

摘要

This study examines how satisfied experience enhance continuance intention of travel and navigation mobile application through the perceived value. It is proposed that user satisfaction stems from both utilitarian and hedonic value. Using a sample of 241 respondents and structural equation modeling, this study confirms that all aspect of perceived quality (information, system, service) enhances the perceived functionality of the app, while the sociability is the main determinant of the enjoyment perception. Both utilitarian and hedonic value are crucial in driving satisfaction, and eventually continuance intention of the apps. The findings are translated into practical implications and revenues for future research.

原文English
DOIs
出版狀態Published - 2018
事件29th Australasian Conference on Information Systems, ACIS 2018 - Sydney, Australia
持續時間: 2018 12月 32018 12月 5

Conference

Conference29th Australasian Conference on Information Systems, ACIS 2018
國家/地區Australia
城市Sydney
期間18-12-0318-12-05

All Science Journal Classification (ASJC) codes

  • 資訊系統

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