A Discourse Analysis of the Inclusive Pronoun ‘We/Lan2’ in Taiwan Southern Min: Its Pragmatic Functions in Radio Dietary Supplement Advertisements

  • 廖 真慧

學生論文: Master's Thesis

摘要

This study examines the pragmatic functions of the Taiwan Southern Min first person plural inclusive pronoun‘lan2/we (including the addressee)’ used by three male radio program hosts in dietary supplement advertisements By analyzing the semantic referent of lan2 in the hosts’ narrative world versus that in the real world and the thematic role lan2 plays in the discourse context it occurs we observed the following patterns The hosts’ use of lan2 which recruits himself as one of the audience member occurs in two typical contexts: ‘negative health situation’ (55%) and ‘action for preventive health measures’ (29%) Such usages portray the hosts as a partner who experiences the same health problem (i e the thematic role of ‘EXPERIENCER’ 74%) and takes therapeutic or preventative measurements for better health (i e the thematic role of ‘AGENT’ 64%) These two patterns lead to our first argument that lan2 in Taiwan Southern Min dietary supplement advertisements functions as ‘problem sharing’ since it designates the speaker as ‘a stakeholder in negative health situations’ The above findings demonstrate two pragmatic implications of lan2: ‘shortening the social distance with the audience’ and ‘reducing face-threatening effects on the audience’ The hosts’ use of lan2 which recruits the audience as their team members occurs in two typical contexts: ‘product information’ (63%) and ‘positive description of products’ (30%) In the former context the hosts portray the audience as a partner who possesses the product (‘POSSESSOR’ 70%) and a colleague who produces the product (‘AGENT’ 27%) While in the latter context the hosts not only portray the audience as a partner who possesses the product (‘POSSESSOR’ 45%) but recruit the audience as the one who benefits from the product (‘PATIENT’ 37%) The patterns above lead to our second argument that lan2 functions as ‘credit sharing’ because it designates the audience as a solution provider who shares the achievements accomplished by the host and his team members The above findings demonstrate two pragmatic implications of lan2: ‘showing modesty to the hosts’ self-claimed healing effects’ and ‘sharing the discourse responsibility with the audience’ Although seeking help for health problems via the dietary supplement advertisements in radio programs is not regarded as the mainstream approach and is even regarded as an inappropriate or harmful approach to users’ health its popularity among the Southern Min elderly speakers in Southern Taiwan in some ways proves the hosts’ effective discourse strategy Thus it is possible to apply the above findings to the healthcare context involving Taiwan Southern Min elderly speakers in the following way Appropriate use of lan2 may be helpful for health professionals to embody their role as a partner who shares the suffering of the patients (i e ‘empathy’) and the agent who help patients work out their health predicaments (i e the healer)
獎項日期2015 一月 30
原文English
監督員Mei-Hui Tsai (Supervisor)

引用此文

A Discourse Analysis of the Inclusive Pronoun ‘We/Lan2’ in Taiwan Southern Min: Its Pragmatic Functions in Radio Dietary Supplement Advertisements
真慧, 廖. (Author). 2015 一月 30

學生論文: Master's Thesis