A study of AR-based online shopping experience

論文翻譯標題: 擴增實境式線上購物體驗的探討
  • 賴 怡慧

學生論文: Master's Thesis

摘要

Virtual Dressing Room (VDR) as an Augmented Reality (AR)-based web environment draws an opportunity to create better shopping experience in online shopping in Indonesia This research identifies user experience of online shopping at three levels: the activity level (buying consumption impress people online dressed at home) the action level (everything that related to try-on physical try-on) and the operational level (technology moving adjust) First study reveals positive and negative feedback of VDR that helps the researcher to summarize several suggestions from participants for better VDR based on their insight This finding used for the interview and group discussions to illustrate new designs of better VDR with better shopping experience and better user engagement In conclusion the research demonstrates that VDR may attract people and encourage customers to take action to buy products while the AR technology still needs improvement to achieve better experience that brings satisfaction and good feeling during online shopping
獎項日期2014 二月 11
原文English
監督員Sheng-Fen Chien (Supervisor)

引用此

A study of AR-based online shopping experience
怡慧, 賴. (Author). 2014 二月 11

學生論文: Master's Thesis