Exploring the use of bike sharing system on tourism experience

摘要

In the process of tourism decision making the transport mode is a key issue for tourists In the past most of tourists took public transportation or self-driving to scenery site However some localized unique scenic spots were ignored by tourists since it is difficult for them to shuttle in the city In recent years bike sharing system has been broadly set up in world-wide cities which would enhance tourists’ opportunities in depth tourism experience at destinations and changes the experience that cannot be achieved before Most of previous studies concerned the bike sharing system in the aspect of commuter trips but this study focuses on the tourism trips The purpose of this study is to explore the effect of the use of bike sharing system in the tourist destinations on tourism experience Based upon the attribution theory this study investigates the relationships among perceived value of bike use (instrumental factor and affective factor) tourism experience (hedonics and perceived uniqueness) satisfaction and loyalty A total of 302 valid questionnaires are obtained in February 2018 which using structural equation modeling (SEM) technique The results show that both instrumental and affective value of bike use have positive effects on tourism experience Perceived uniqueness shows positive effect on satisfaction and loyalty as well while hedonics is not significant related to loyalty but tourists can be satisfied with the tourism destinations which enhance the loyalty From a practical perspective this study provides important suggestion for tourism industry and the managers of bike sharing system in future research direction

獎項日期	2018 7月 18
原文	English
監督員	Ching-Fu Chen (Supervisor)