The influence of video clips on destination image and travel intention - The case of Taiwan tourism

論文翻譯標題: 觀光旅遊短片對目的地意象與旅遊意願之影響-以台灣觀光為例
  • 朱 純旻

學生論文: Master's Thesis


Currently national tourism organizations are releasing video clips to promote tourism As a means by which to access information video clips provide images of a place However unlike films and micro films video clips are short and lack a story line This research makes use of a video clip Taiwan’s 2015 Global Tourism Transit Promotion Film which was produced by the Taiwan Tourism Bureau to exam the immediate impacts of a video clip on viewers’ images of and travel intention toward Taiwan The results show that both cognitive and affective images of as well as travel intention toward a destination can be influenced by watching a video clip
獎項日期2018 一月 22
監督員Yao-Chuan Tsai (Supervisor)